The Olsen Twins' Hollywood Escape — Why They Walked Away
Mary-Kate and Ashley Olsen attending the premiere of "The Union" at the Tribeca Film Festival, 2011. Photo by David Shankbone under CC BY 3.0.
Once Hollywood's most recognizable twins, Mary-Kate and Ashley Olsen, disappeared from the limelight — seemingly overnight. From billion-dollar success to complete withdrawal, their story is one of mystery, power, and a relentless pursuit of privacy. From their early years on "Full House" to their influence in the fashion world with The Row, the twins have built a life away from Hollywood. But what are they doing now?
From Child Stars to Fashion Moguls
Born in 1986, the Olsen twins became household names as Michelle Tanner on "Full House", a role they shared from infancy. They leveraged their fame into a multimedia empire, producing straight-to-VHS films, books, and fashion lines. By 2004, their Walmart® collection had earned an estimated $700 million in sales, as reported by Us Weekly.
After attending NYU in 2004, Mary-Kate and Ashley transitioned into the fashion world. In 2006, they launched The Row, an upscale fashion brand that has become known for its understated luxury and meticulous craftsmanship.
The Success of The Row
Unlike many celebrity-led brands, The Row is recognized for its dedication to quality rather than star power. It reportedly generates between $200 and $300 million annually, as reported by Us Weekly. The brand recently expanded to Paris, with the twins calling it a long-time dream fulfilled.
Ashley and Mary-Kate are involved in every aspect of the business but maintain an air of mystery, rarely giving interviews and keeping their personal lives out of the spotlight.
Personal Lives: Marriages, Babies, and Privacy
Ashley married long-time boyfriend and artist Louis Eisner in a private ceremony in December 2022. In August 2023, they welcomed their first child, a son named Otto. The couple maintains a low-key presence, often spotted in the Hamptons or at art-related events.
Mary-Kate was married to French banker Olivier Sarkozy from 2015 until their 2021 divorce. Since then, she has continued to focus on The Row and her passion for equestrian sports.
Still Close, Still Thriving
Despite avoiding the public eye, the sisters remain close and continue to build their brand together. While Ashley primarily oversees business operations, Mary-Kate is more involved in the creative direction.
Their younger sister, Elizabeth Olsen, has since taken on the Hollywood spotlight, but Mary-Kate and Ashley have no plans to return to acting. Their focus remains on fashion, art, and maintaining the privacy they value.
A Life on Their Own Terms
Unlike many former child stars, the Olsen twins have successfully transitioned into adulthood without scandal. Their ability to step away from the limelight while maintaining influence in fashion showcases their business acumen and careful planning.
Though they no longer appear in films, Mary-Kate and Ashley continue to shape the fashion industry behind the scenes. Talking to Vogue in 2019, Mary-Kate said, "We've been there, we've done that, we started out that way. This is the way we chose to move forward in our lives: to not be in the spotlight, to really have something that speaks for itself," as reported by Us Weekly. Their quiet success proves that true influence doesn't always require the spotlight.
References: The Secret World of Mary-Kate and Ashley Olsen | All About Ashley Olsen's Husband and Baby | Mary-Kate and Ashley Olsen Share Rare Update
