Belichick Interview HIJACKED — By His Girlfriend!

By Ivy Vega • May 19, 2025
Is Jordon Hudson Controlling the Belichick Brand?-1

They met on a flight. Now she's causing turbulence.

Jaws dropped across the country as 24-year-old beauty queen Jordon Hudson crashed her 73-year-old boyfriend Bill Belichick's CBS Sunday Morning interview — and not metaphorically. In the middle of a straightforward question about their relationship, Hudson swooped into frame and abruptly shut it down, sending the internet into a frenzy and leaving CBS anchor Tony Dokoupil visibly stunned.

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From Mile-High Meet-Cute to Miss Maine Mayhem

Belichick, the six-time Super Bowl-winning coach and now UNC football head honcho, reportedly met Hudson in 2021 on a flight from New York to Florida. At the time, she was a star student and champion cheerleader at Bridgewater State University. He was nearing the end of his tenure in New England. They struck up a conversation about leadership and philosophy — yes, really — and stayed in touch. Their romantic relationship, according to multiple sources, began in 2023, as reported by the New York Post.

Hudson's resume is as polished as her pageant shoes: former NCAA champion cheerleader, Miss Maine USA contestant (twice), and now the self-declared brand architect behind Belichick's public image. But it's her most recent appearance — shutting down a national broadcast — that has the media world buzzing and the UNC athletics department scrambling for damage control.

Inside the Hijacked CBS Interview

The CBS Sunday Morning sit-down aired April 27 and was meant to be a soft-focus spotlight on Belichick's coaching legacy and his new book, "The Art of Winning." Instead, it turned into a masterclass in viral awkwardness.

While discussing his personal life, CBS News anchor Tony Dokoupil asked Belichick how he met Hudson. Before the coach could get out more than a few words, Hudson reportedly appeared on set and told the production team to move on from the topic.

Dokoupil later confirmed that Hudson was a constant presence during filming. Sources behind the scenes said her interruption wasn't the only one — there were allegedly multiple moments when she hovered nearby, chiming in with direction or pushing back on coverage.

CBS included just one brief on-air cutaway to her presence, but those few seconds were enough. Viewers saw Belichick pause, glance off-camera, and then agreed to skip the question. That was all it took for the clip to explode online.

Miss USA Dreams Derailed?

Over the weekend, Hudson competed once again for the Miss Maine USA crown. In 2024, she'd taken second. This year, it was third place. But it wasn't her answer to the Q&A segment that turned heads — it was the controversy that followed her there.

Sources from the pageant told Page Six that her visible association with Belichick, plus the CBS fiasco, sank her chances. One pageant insider suggested she was no longer seen as Miss USA material.

Still, Belichick — joined by Hudson's father and a bodyguard — stood by her side at the event, sitting in the front row at the Holiday Inn by the Bay in Portland. When it was over, he whisked her away in a gleaming Mercedes GLE 580 worth nearly $90,000.

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Social Media Slams and Cheers

The internet had opinions. Lots of them.

Some comments were cheeky, others not so much. Critics accused Hudson of manipulating Belichick's legacy and questioned her increasing control over his media appearances and online presence. According to the Washington Post, she "is in charge of his public image outside of the football program," branding strategy, and even PR efforts for his book, as reported by the New York Post.

Viral, Vexing, and Unapologetic

Hudson hasn't addressed the CBS moment directly. But two days after the segment aired, she posted a screengrab of Belichick's media email chain to Instagram — set to Taylor Swift's "Look What You Made Me Do."

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Whatever your take on the relationship, one thing is clear: This story isn't about football anymore. It's about influence, power, and a 24-year-old pageant queen who walked into a CBS set and flipped the script.

References: Jordon Hudson's pageant chances may have been doomed by drama-filled Bill Belichick romance: sources | UNC brass scratching their heads over 'odd' behavior by Jordon Hudson and Bill Belichick

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